Work · Billy Boy

Love each other.

Silhouette campaign for condoms

Client
Billy Boy
Role
Art director
Field
Campaign

Billy Boy makes, among other things, condoms in many colours and flavours. The idea: love scenes as silhouettes that feel cool and fresh rather than off-putting.

Each ad has its own witty line matching the product, closing with the claim “Love each other”.

Watch video
Billy Boy – Love each other.

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