About
Hi, I'm Marcel.
Creative director and photographer from Hamburg with a soft spot for strong ideas and new tech. I love working in teams where crazy ideas fly back and forth, and I learn something new every day: right now mostly how AI is changing creative work.
What I do.
Ideas
Developing concepts and telling stories about brands and their products.
Art direction
Executing, steering and coordinating layouts and campaigns.
Social media
Digital content for brand building and performance, built to scale.
AI in creative work
Image and video AI, automations and workflows that make teams faster.
Photo & video
People and products, plus drone, editing and motion design.
„Marcel is a digital and creative native. His energy and hands-on approach to everything new really impressed me.“
Career
- todayEngel & VölkersSenior art director, HQ brand management
Corporate identity, brand governance and introducing AI into creative work.
- 2020–2022Achtung! NEODigital creative director
Design lead for the social channels of O₂, Gustavo Gusto, Duolingo and Jim Beam.
- 2018–2019PilotSenior art director
Concepts and ideas for digital and print, incl. Smyths Toys, Volkswagen and Bugatti.
- 2014–2017mytaxiSenior art director
Building the brand plus design, production and supervision of all on- and offline assets.
- 2011–2013Zum Goldenen HirschenSenior art director
Campaigns for KIND, Billy Boy, HVV, Yves Rocher and ECE.
- 2008–2010Scholz & FriendsArt director
Campaigns for Vodafone, IGLO, TUI Cruises and the DFL.
- 2007–2008Leagas DelaneyJunior art director
Ideas for Skoda, Motorpresse and the Red Cross.
- 2007Saatchi & SaatchiJunior art director
Concepts for Ariel, Emirates and T-Mobile.
Education
- 2004–2005Miami Ad SchoolArt direction diploma
- 1999–2001ApprenticeshipMedia designer, digital + print
Contact
Fancy a chat?
New campaign, social strategy or AI in creative work: drop me a line or give me a call.